Friday 23 April 2010

Apple Rules!

I’m at once both loving and despairing over the spat between Apple and, primarily, Adobe.

In cutting off Adobe and other companies with their rules limiting of the source code requirements of applications (which as a developer strikes me as being quite strange) other tools apart from Flash have been affected. The nature of the development beat these days relies on a variety of tools to get applications delivered, not just a few chosen languages with massive do-it-all libraries.

Add to that the fact that Apple takes advantage of many closed APIs in the OS which other developers are expressly forbidden to utilise (for example the iBooks application uses closed APIs to do things as simple as adjust screen brightness, from what I’m lead to believe), and a lot of developers are getting… frustrated.

If the iPhone/iPad apps keep selling, then they’ll keep being developed, but as more and more competing operating systems rise through the ranks, the appeal will start to waver, developers who have been rejected or withdrawn from the App store will start to question where their time is better spent, and the flow of new apps may (just may) be directed to alternative devices.

Slowly the iPhone will be less appealing, sell fewer units, and the process will enter a cycle like Microsoft is now trying to get out of on their mobile platform (although this was for different reasons, mainly neglect of the OS at Microsoft).

I doubt there will be any measurable effect on Apple sales any time soon, it may not happen at all, but I suspect Apple may currently be sowing the seeds of its own destruction. That would actually be a bad thing as fewer players may lead to less innovation. Having said that, the mobile economy is so large at the moment that this is unlikely to happen any time soon.

Footnote: Don’t give me any rubbish about keeping the iPhone interface consistent over applications in the OS, have you seen iTunes on a PC? Even Sun introduced a Windows look and feel for Java.

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